Whatever It Takes
Sometimes, you have to make sacrifices for the greater good of the company. Disney’s recent move could reduce near-term profits but it could also pay out big in the long run.
On Oct. 12, Disney announced a big change in their business to put a greater focus on streaming — separating its content creation and distribution into two separate divisions:
- Studios, General Entertainment and Sports… Produce original content amongst its studios: Walt Disney, Pixar, Marvel, Lucas Film, ABC, etc.
- Media and Entertainment Distribution… Decide where content is released with Disney’s streaming services as a focus.
Innovate or die
In the old model, studios create and decide where to distribute that content (i.e. theatrical release, streaming). By dividing the focus, those in charge of distribution can focus on generating the most value for the company as opposed to earning the most money in the short term.
Disney will also be able to focus on its streaming service, Disney+, which passed 60.5m subscribers within 9 months of launching in Nov. 2019 — its original goal was to reach 60 – 90m users in 5 years.
While Netflix’s stock has increased over 60% in 2020, Disney is down over 10%. The transition will help Disney diversify their revenue away from their COVID impacted theme parks business which made up 37.6% of Disney’s total revenue in 2019. This change will also help Disney focus on growing its subscription model which Netflix popularized.
It’s hard to ignore the success of Netflix’s subscription-based model. Microsoft ($MSFT) and Adobe ($ADBE) are successful examples that benefited from transitioning to a subscription model — their stock has greatly outperformed since.
Investors prefer subscription models compared to one-off payments/licensing deals and here’s why:
- Increase value… Subscriptions tend to generate more value in the long run and existing customers are easier to upsell to.
- Predictability… Investors love certainty and recurring revenue makes forecasting sales easier.
For investors… Trust the process
Activist investor, Daniel Loeb, who owns a $676m stake in Disney laid out his suggestions in an open letter to Disney’s CEO, Bob Chapek. Loeb believes that by focusing on content generation and leveraging Disney’s key brands: Marvel, Star Wars, Pixar and Disney Animation, Disney’s stock could greatly benefit. The following are the metrics that could improve as a result:
- Higher sales… Disney could increase its revenue per subscriber by raising subscription prices, which is currently more expensive than Netflix’s cheapest plan.
- More subscribers… Content release is one of the biggest drivers of new sign ups. The release of Hamilton and Mulan brought in 74% and 68% more app downloads.
- Lower churn… Disney’s loses ~5% (churn rate) of their subscribers every month while Netflix loses ~2%. Increasing its content offering could reduce churn.