Slow and boring consumer staples stocks are ahead in 2022 – The Average Joe
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    Slow and boring consumer staples stocks are ahead in 2022


    May 2, 2022

    Down 13.3% in the first four months of 2022, S&P 500 had its worst annual start since 1939. In April, every S&P 500 sector was down except for one…

    What’s the big deal? With a 2.4% return, Consumer Staples was the only positive S&P 500 sector in April. Of the companies in the sector, 90% exceeded analyst estimates in their recent earnings reports.

    • Altria (NYSE:MO) — the tobacco producer is up 16.8% in 2022.
    • Coca-Cola Co. (NYSE:KO) — the beverage corporation is up 7.1% in 2022.

    Per WSJ, earnings reports suggest consumer staple companies can still pass on higher costs to consumers.

    Altria said its consumers are trading down to discount brands — and consumer staple brands could eventually find themselves impacted by higher inflation and lower consumer spending.

    Slow and boring: “The boring, slow-growth, high-quality companies are doing well,” — per Goudy Willmering of Crewe Advisors (WSJ) — but defensive stocks are becoming pricier now:

    • Getting expensive: Last week, the Consumer Staples sector became more expensive than the S&P 500’s Tech sector.
    • The stat: For the first time since April 2020, the Consumer Staples sector’s price-to-earnings ratio was higher than the tech portion.

    Looking forward: In two days, the Fed is expected to announce a 0.50% interest rate hike — with a 0.75% increase on the table. National Securities’ Chief Market Strategist Art Hogan is optimistic and thinks we’re “at or near that darkest place” (MW):

    • Pointed out: In March, the S&P 500 rallied ~10% after the Fed raised interest rates.
    • Recommends: A diverse portfolio with both lower risk and higher risk assets — as May’s market direction is still uncertain.

    “We would not be at all surprised if we see a similar reaction after the May 4th communication.” (Fed announcement)

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