Companies that went public via direct listing are beating the market average – and anything that beats the market deserves a closer look. Last week, Warby Parker, the e-commerce eyewear retailer, announced plans to go public via direct listing – the 11th company to do so. What’s beating the market? Direct listings Spotify made waves…
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BurgerFi — the emerging premium burger chain takes on Shake Shack
Drive-thrus, digital ordering and ghost kitchens — where only food for delivery are cooked — were restaurants’ recipe for survival during the pandemic. And one emerging burger chain — whose patties aren’t made with sand — is embracing digital in its expansion plans… Growing with ghost kitchens BurgerFi, which recently went public in Dec 2020,…
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Victoria’s Secret surges amid analyst bull ratings
Victoria’s Secret (NYSE:VSCO) is undergoing one of the biggest branding shifts in retail history — ditching its decades-long sexualized marketing strategy for one catered to the current generation. What’s the big deal? VS’ big pivot comes after years of trouble — with criticism that its marketing objectifies women, CEO ties with Jeffrey Epstein and falling…
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Lightspeed stock: The company with Shopify-like ambitions
Just like Homer Simpson, Lightspeed is here for small businesses. The Canadian software company with roots in the restaurant industry saw its sales explode and its stock price with it — rising 300% over the past year. Now, it’s set its sights on a bigger market. Every small business’ hero Similar to its Canadian counterpart,…
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The business behind meme stock Express Inc
GameStop isn’t the only business pushing into e-commerce. Another Reddit favorite, Express, has its own plans to stay relevant in this digital age. But is there any value beyond just being another meme stock? Classic turnaround story Express operates over 500 apparel stores targeted towards young shoppers. During COVID, sales took a dive as most…
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