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PGA + LIV: How a Merger is Shaping the Future of Golf — One That Could Benefit Topgolf

June 7, 2023 Victor Lei — Head of Research Trends

Paddles down. It’s time to brush off that dusty golf club. On Tuesday, two of the largest golf tour organizers — PGA Tour and LIV Golf agreed to an industry-moving merger — with “immense potential to elevate the sport of golf to new heights,” per Jefferies analyst Randal Konik (BBG). Golf has been filled with…

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