Twinkies Are Forever, Thanks to the Rise of Snacking and Strong Execution

Americans love snacking — and big brands will do whatever they can to fuel your cravings. In 2022, US snack sales jumped 11%, with half of consumers snacking at least three times a day — up 8% from two years ago, per Circana Group. Experts have pinned the growth on busier schedules, increased video gaming…

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