“We sell ads”: Mark Zuckerberg’s iconic phrase to Congress in 2018 when asked how Facebook could stay free. Five years later, advertising remains a major part of Meta (NASDAQ:META) — making up 95% of its sales. Recent years have shown how much the tech industry still relies on the ad market despite efforts to diversify….
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Threads is an Existential Threat to Twitter. Nice-to-Have for Meta
Threads is on its way to topping ChatGPT as the fastest-growing consumer application. Within 24 hours of launch, Threads surpassed 30M users — barreling towards Twitter’s 368M monthly active users. And Threads isn’t even available in the European Union yet — holding back over the region’s new privacy laws. Is Twitter in trouble? It already…
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Prediction: If 2022 Was the “Crypto Bowl,” 2024 Will Become the “AI Bowl”
The Super Bowl is the biggest US advertising event each year. How big? In almost two decades, the average cost to run a 30-second Super Bowl ad increased over three times from $2.2M to $7M (🪄 inflation). While some companies get strong returns from their ads (Coinbase QR Code), others don’t live long enough to…
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Social media platforms have a common enemy — The Big Apple who’s expanding its ad business
Apple (NASDAQ:AAPL) — now making up 7.3% of the S&P 500, the highest for any company since 1980 — is testing concepts from electric vehicles to virtual reality in search of its next growth engine. Exciting, but Apple’s developments may involve something a little more vanilla… Hey Siri, how’s the supply chain doing? Supply chains…
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10 things wrong with Meta; including decreasing numbers, morale, and happiness
Meta is at an inflection point that could decide the company’s fate, but so far into the transition, it’s only been downhill for the struggling social media (metaverse?) company: Its stock price is down 52% in 2022. Quarterly sales declined for the first time. Facebook users fell for the first time. Here are 10 things…
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Is Snap stock a buy after falling nearly 90% from its peak?
We received several emails asking whether $SNAP is a good investment after falling nearly 90% from its peak. Yes, we read them, so keep emailing us with stuff you want to see. Let’s dive in. Good stocks ain’t cheap, and cheap stocks ain’t good …With exceptions. Some investors filter through companies near their 52-week low…
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Alphabet joins a growing list of companies cutting employees
Tech companies are turning up the heat on employees, and no one is safe. Alphabet is the latest one to cut jobs amid a slowing advertising market. But among the other ad giants, Alphabet may be the more resilient one… Tech companies are turning up the heat on employees, and no one is safe… Meta…
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Twitter’s worst-case scenario has come to life
With Musk abandoning plans to buy Twitter, what becomes of the struggling social media company? Per Dan Ives of Wedbush Securities, it’s a “worst case scenario” that makes Twitter look like “damaged goods.” What’s the big deal? Twitter really needed the deal to go through. Growth is declining, the company is burning cash, and another…
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Advertising blip expected to hit social media stocks
*Sound switches suddenly from air raid sirens to “Chicken Fried” by the Zac Brown Band*. Terrible timing and placement. Applebee’s ad in February serves as a lesson for advertisers and a warning on the ad market’s outlook this quarter. A war and supply chain crisis has caused advertisers to pull back spending — which could…
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What’s the right price for Elon Musk to buy Twitter?
Musk believes he’s the one to unlock Twitter’s potential — and his plan starts with a $43B buyout offer. If he fails, the one to lose the most could be Twitter. The price is not right Here’s the timeline of Elon Musk’s hostile takeover attempt: April 4: It was revealed Musk took a 9.2% stake…
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