The Super Bowl is the biggest US advertising event each year. How big? In almost two decades, the average cost to run a 30-second Super Bowl ad increased over three times from $2.2M to $7M (🪄 inflation). While some companies get strong returns from their ads (Coinbase QR Code), others don’t live long enough to…Read more
Social media platforms have a common enemy — The Big Apple who’s expanding its ad business
Apple (NASDAQ:AAPL) — now making up 7.3% of the S&P 500, the highest for any company since 1980 — is testing concepts from electric vehicles to virtual reality in search of its next growth engine. Exciting, but Apple’s developments may involve something a little more vanilla… Hey Siri, how’s the supply chain doing? Supply chains…Read more
10 things wrong with Meta; including decreasing numbers, morale, and happiness
Meta is at an inflection point that could decide the company’s fate, but so far into the transition, it’s only been downhill for the struggling social media (metaverse?) company: Its stock price is down 52% in 2022. Quarterly sales declined for the first time. Facebook users fell for the first time. Here are 10 things…Read more
Is Snap stock a buy after falling nearly 90% from its peak?
We received several emails asking whether $SNAP is a good investment after falling nearly 90% from its peak. Yes, we read them, so keep emailing us with stuff you want to see. Let’s dive in. Good stocks ain’t cheap, and cheap stocks ain’t good …With exceptions. Some investors filter through companies near their 52-week low…Read more
Alphabet joins a growing list of companies cutting employees
Tech companies are turning up the heat on employees, and no one is safe. Alphabet is the latest one to cut jobs amid a slowing advertising market. But among the other ad giants, Alphabet may be the more resilient one… Tech companies are turning up the heat on employees, and no one is safe… Meta…Read more
Twitter’s worst-case scenario has come to life
With Musk abandoning plans to buy Twitter, what becomes of the struggling social media company? Per Dan Ives of Wedbush Securities, it’s a “worst case scenario” that makes Twitter look like “damaged goods.” What’s the big deal? Twitter really needed the deal to go through. Growth is declining, the company is burning cash, and another…Read more
Advertising blip expected to hit social media stocks
*Sound switches suddenly from air raid sirens to “Chicken Fried” by the Zac Brown Band*. Terrible timing and placement. Applebee’s ad in February serves as a lesson for advertisers and a warning on the ad market’s outlook this quarter. A war and supply chain crisis has caused advertisers to pull back spending — which could…Read more
What’s the right price for Elon Musk to buy Twitter?
Musk believes he’s the one to unlock Twitter’s potential — and his plan starts with a $43B buyout offer. If he fails, the one to lose the most could be Twitter. The price is not right Here’s the timeline of Elon Musk’s hostile takeover attempt: April 4: It was revealed Musk took a 9.2% stake…Read more
Did the advertising industry just have its strongest year ever?
Advertising is growing faster than expected — but you wouldn’t know from the poor stock returns of social media advertising platforms in 2021. What’s the big deal? According to forecasts from GroupM, global advertising spending is expected to grow 22.5% to $763B this year — higher than the previous 12% growth prediction. And digital is…Read more
Jack Dorsey finally steps down as Twitter’s CEO after 8 years of underperformance
Twitter’s CEO Jack Dorsey is stepping down, to be replaced by current CTO Parag Argrawal. What’s the big deal? Jack Dorsey is CEO of two publicly traded companies — and their stock performance couldn’t be more different: Twitter (NASDAQ:TWTR) — is up 5% since its IPO in 2013. Square (NASDAQ:SQ) — is up 1,556% since…Read more