Ryan Reynolds’ New Investment in Payments Provider Nuvei

Does every company that Ryan Reynolds touches turn to gold? We’re about to find out.

In 2020, the actor and business guru sold his gin company Aviation American Gin for $610M. He’s also expected to make $300M from his 25% stake in Mint Mobile’s sale last month.

He’s become a powerhouse marketer with his agency Maximum Effort — using it to jumpstart the companies he invests in.

Between 2017 and 2020, Mint Mobile’s revenue grew by 50K% (Reynolds invested in 2019). Here’s his next challenge…

Bringing the Reynolds Touch to fintech

Yesterday, Reynolds announced an investment into the Canada-based global payments company Nuvei (amount undisclosed). But Reynolds is no expert in payments tech…

• “I know about as much about fintech as I did about gin or mobile a few years ago. But Nuvei is impressive…”
• The announcement was followed by several Nuvei commercials starring Ryan Reynolds.

But selling to businesses is different than selling to consumers. It’s uncertain whether Reynolds’ marketing can boost Nuvei as he did with his consumer brand investments.