Netflix moves closer into gaming with its latest acquisition; pushes international growth - The Average Joe

    Netflix moves closer into gaming with its latest acquisition; pushes international growth

    Victor Lei — Head of Research

    September 30, 2021

    netflix gaming

    September 30, 2021

    On Sept 28, Netflix (NASDAQ:NFLX) acquired Night School Studio, the independent game studio known for narrative-driven titles like “Oxenfree”.

    What’s the big deal? With subscriber growth slowing and competition heating up from platforms like Disney+, Netflix is looking for ways to reinvigorate user growth.

    • Gaming is the next frontier for Netflix, which brought in gaming veteran Mike Verdu, to lead its gaming venture in July.
    • Launched three mobile games in its Android App in Poland, Spain and Italy — with iOS and US expansion plans coming.

    Netflix is taking a similar gaming strategy as it did with video — creating and licensing mobile games to build up its content library.

    While Netflix slowly makes its way into gaming, analysts are cautious about its efforts. Instead, they’re more excited about what Netflix does best, video.

    Ending cable: On the video front, Netflix continues to dominate — grabbing the most Emmys for a single platform. International growth is becoming increasingly important — which made up nearly all its growth in the second quarter. And it’s succeeding with hit shows like:

    • Squid Game — the popular South Korean show on track to become Netflix’s most viewed series.
    • Money Heist — popular in markets like India and Latin America.

    Analysts see 60 pieces of original programming launching in the final months of 2021 and Netflix is even considering buying Formula 1 — giving its potential entry into live sports.

    Will this translate to growth? Analysts expect 12m new subscribers in the second half of 2021 — double the first half of 2021 but analyst views on its stock price are split. The average price target stands at $627 — just 4% above its current price.

    On their next earnings report expected in 3 weeks, investors will mainly be focused on one number: subscriber growth.

    Recent Posts