“Boring” investing ideas for 2023

Don’t go chasing after the shiny new thing. With investing, the fun ideas can often get investors in a lot of trouble.

Hyped EV stocks like Rivian, Lucid Motors and NIO ran near the top of 2022’s worst performers.

Lists of “top-performing stocks of X year” get published each year — and they’re often names you never hear about.

Let’s start 2023 off with some “boring” ideas:

• Every year, Eddy Elfenbein of Crossing Wall Street (CWS) publishes a Buy List with 25 stocks he’ll hold for the year.
• An equal position in his 25 stocks would have returned investors 9.28% in 2022 (far better than the S&P 500).

This is his 18th year writing the list — and he’s got five new additions.

1/ AmerisourceBergen is a drug wholesaler that rose 22% in the last three months of 2022 after raising its dividend.

2/ Celanese is the world’s largest producer of chemicals like acetic acid — used in many manufacturing processes like acidizing oil and gas, producing drugs and vitamins and food processing.

3/ Intuit owns some of the most crucial business software tools like TurboTax, QuickBooks and Mailchimp.

4/ Middleby supplies kitchen equipment to restaurants and hotels.

5/ Polaris manufactures snowmobiles, all-terrain vehicles and other off-road vehicles, and has increased its dividend every year for the past 27 years.