About Us - The Average Joe


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The destination is retirement.

The vehicle is our investments.

The mission

Remember when the average person could afford to buy a home on a single household income? Unless you grew up watching Howdy Doody, likely not.

Today’s generation: Primary job, running an e-commerce side hustle, growing a YouTube channel — and still barely able to afford rent.

With the cost of living skyrocketing and salaries barely keeping up — what worked for Homer Simpson isn’t going to work today. We can’t go back in time, but we can adapt to a changing world.

That’s where we come in. Our mission is to help the modern generation live their best financial life — by educating, informing and motivating.

The Journey

In 2020, we sent out the first issue of our flagship investing newsletter to just 30 people — all of whom were our friends and family who got suckered into the list.

Since then, the list has grown to over 150,000 people and continues to climb. The next milestone: 1 million. We’re only getting started and we won’t stop until we help as many people as we can.

The Crew

Victor Lei / Founder

Jerry Chen / Sales

Noah Weidner / Content

Karen Anne Quiambao / Operations

Rhea Lobo / Writer

A.M. Steinbach / Writer

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